(4 Hours). Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Attribute(s): NUpath Difference/Diversity, COMM2135. Marketing and Society. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Students meet weekly with the course instructors for skill-building sessions and lab meetings. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. Political Communication. Introduces students to the landscape of mobile communication technologies. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Offers an in-depth look at how persuasive health campaigns are designed and executed. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. (4 Hours). Surveys the communication process in complex organizations. Emergency Information Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. About. 617.373.2027 [email protected] Julie Newmeyer. TTY 617.373.3768 Marketing Research. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. MKTG6320. MKTG6318. (4 Hours). (4 Hours). About the Opportunity. Quantitative Analysis of Consumer Data. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. (3 Hours). Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. (4 Hours). COMM2501. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Gaining Insights from Consumer Data. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. (4 Hours). The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? | (4 Hours). Analyzing Conversations in Everyday Life. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. MKTG6120. Focuses on ethical principles, issues, and dilemmas in communication. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Marketing research helps businesses know their customers and aids in business decision making. 617.373.2000 Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Job Summary. People. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. COMM1600. 617.373.8900 COMM4970. Popular Communication. Principles of Organizational Communication. Posted: March 01, 2023. Explores historical, technical, and theoretical aspects of special effects. Full-Time. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. 360 Huntington Ave., Boston, Massachusetts 02115 Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Integrates students experiences in cooperative education with classroom concepts and theories. Environmental Issues, Communication, and the Media. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Offers elective credit for courses taken at other academic institutions. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. (4 Hours). This course incorporates materials from communication, psychology, anthropology, and sociology. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Rhetoric of Fascism. Research in Communication Studies. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Further information about the Independent Studies Program can be obtained from concentration coordinators. (4 Hours). Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Data Storytelling, Visualization, and Communication. (3 Hours). Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. (3 Hours). Offers students an opportunity to develop their own media products to put their learning into real-world context. COMM2350. Offers independent work under the direction of members of the department on chosen topics. If you have any issues please let us know. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Ethical issues in persuasion are addressed throughout the course. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Rhetorical Approaches to Public Memory. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Examines the impact of technology on the marketing of goods and services. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (4 Hours). (4 Hours). Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. (4 Hours). Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Focuses on developing and executing sales. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Offers elective credit for courses taken at other academic institutions. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Crisis Communication and Image Management. Rhetoric and Propaganda. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Undergraduate Masters PhD Graduate Certificate. Sport and Spectacle. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. (4 Hours). Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Northeastern has a comprehensive benefits package for . COMM3532. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. The concentration embraces an approach that is analytical, creative, and practice oriented. MKTG6226. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. 360 Huntington Ave., Boston, Massachusetts 02115 Succeeding in the Platform Economy. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Does not count as credit for business majors. Internship in Communication. Marketing in Asia. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Environmental Issues, Communication, and Media. Designed to prepare students to work with audio in modern media settings. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Associate Dean for Administration and Finance. (4 Hours). 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Consumer Behavior. Free Speech: Law and Practice. (4 Hours). Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Sports, Media, and Communication. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. (4 Hours), COMM6608. Health Communication Campaigns. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (4 Hours). Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. COMM2725. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. (4 Hours). May be repeated without limit. Crisis Communication and Image Management. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Communication and Storytelling. Opens New Window Centers, Labs and Initiatives. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). (4 Hours). Creating Business Value with Data and AI Technologies. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. COMM2900. Youth and Communication Technology. Communication Law. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." | May be repeated without limit. Her prior work in diversity, equity and . Research, Scholarship & Creative Practice. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. COMM2131. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Independent Study. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. 360 Huntington Ave., Boston, Massachusetts 02115 Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Internal Number: 3919608. Protect The Pack Placing Our Experts In Premier Media Outlets. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Argumentation Theory. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. COMM4631. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Marketing Management. Communication Criticism. (4 Hours). MKTG6218. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. 360 Huntington Ave. Production Practicum Abroad. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Emphasis is on practical development of skills and evaluation of talent and potential. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Emergency Information Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Communication and Quality of Life. Group Communication. Provides an overview of the role of marketing in business and society. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Health Communication Campaigns. COMM3308. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? (4 Hours). Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Introduces students to the basic statistical concepts used by communication researchers. Dean's Strategy Council. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. - Center for Design. Market Focused Strategy. COMM3750. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity.